The Beginning of the Berkey scam issue

Berkey was founded by entrepreneur Jim Shepard in the late 1980's. Like any new business owner, Jim was eager to promote this new product so it would become well known. His philosophy was to get his unique water filter into as many hands as possible and word of mouth would take care of the rest. Because of the effectiveness of the Berkey water filter system and the fact that there was nothing else on the market that even came close to the Berkey's ability, they picked up many new dealers in a short amount of time. Some of the new dealers did not understand the importance of providing support like a phone number, address or any other type of customer service. Some of these customers became concerned when they were unable to contact the person they purchased the water filter system from, so they started doing searches on the internet to see if they got scammed. You guessed it, the term they typed into their computer was Berkey water filter scam. Many of these people had genuine problems that needed fixed and when they were unable to get promised support. in a sense, maybe they had been the victim of a scam. The fact remains that Berkey is a legitimate company with a great product and the service you get largely hinges upon the dealer you purchase your unit from.

How Google handles the search term "Berkey water filter scam"

You now have disgruntled Berkey customers typing in the search term Berkey water filter scam.  When somebody types in a search term Google remembers that search term. Google will randomly place known search terms, that it has picked up from users, below the field where the searcher is typing, in hopes of sparking your interest. Now imagine that you are typing in the search term Berkey because you want to learn more about the company and the products it has to offer.  Before you finish typing Google puts up the search term " Berkey water filter scam" as a suggested search. It is human nature that as soon as you see something alarming that you are going to click on it to see what the heck is going on. You do not want to be the victim of a scam. To your relief you do not find any related information to the supposed scam, but two things have just happened:

  1. Google keeps track of which of the terms they offer gets clicked on the most. The more times that term gets clicked on, the more important Google thinks that term or phrase is. The more important they think the phrase is, the more times that they will offer that phrase as a choice for you to pick from. It is a perfect scenario for bad publicity to get started.
  2. Even though you did not find any evidence of a scam or have any reason to not trust Berkey you are now skeptical of Berkey water filters because that seed of mistrust has been planted.

We at Berkey filters have worked hard to build a reputation of quality and trust and this unfortunate situation with Google has undermined our efforts to gain your trust. We are diligently doing everything in our power to go above and beyond what is expected of us in the terms of quality and customer service excellence. We also offer a Lifetime Replacement Policy on all systems purchased directly from Berkey Filters. Please do not hesitate to consider one of our products for your next water filter purchase. We Guarantee you will not be disappointed.

What you can do to keep from falling victim to a scam

Only get information and purchase from reputable authorized dealers. How do you know which dealers are trustworthy? Below are a few tips that will steer you in the right direction: 

  1.  Can you call the company and get in touch with a real customer service representative? Give them a call and ask some questions.   Are they polite and knowledgeable?
  2. Do they have a physical address? Look it up on Google maps to see if it is a real business or just a residential address.
  3. Do they have a functional web site? Navigate through their site and see if it looks and functions professionally. Often, questionable dealers do not spend the money or resources necessary to build a quality, secure site.
  4. Do they have a secure shopping cart? Look for the little closed lock icon at the bottom of your browser.  A security certificate must be purchased by a company and their name will be on the certificate. This is a good indicator that they are who they say they are.
  5. Do they have a toll free phone number? Toll free numbers are expensive and take money to operate.
  6. Trust your instincts. If you get a bad vibe from a company, move on. There are many fish in the sea.

Berkey Filters is dedicated to keeping our customers happy. You will always get treated fairly and we are always just a phone call away 1-800-350-4170. Give it a try.



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